BMC Group

BMC Group brings together eight specialist businesses serving the mining and civil sectors, with expertise ranging from engineering consultancy and on-site support to specialty cements, chemicals and mining technology.

Our work with the group covers brands and sub-brands, capability statements and the technical documents people use on site. It’s an ongoing relationship that has given us time to get to know the businesses, their products and the people they need to reach. As the group has grown, we’ve helped keep its communications consistent, while giving each business room to have its own identity.

Making the connections clear

With several specialist businesses under one group, there’s a lot to communicate. Each has its own expertise and products, but the connection between them needs to make sense too.

We’ve worked across the group’s brands and sub-brands, including Blackrock Mining and BMS Specialty Cements, to build a recognisable family. That means thinking beyond the individual logo to how the brands work together across capability statements, product information, packaging, signage and everyday documents.

The aim is to make it easy for people to understand who they’re dealing with, what that business does and where it fits within the group.

Getting the technical detail right

The material needs to work for a broad audience, from mine site operators and engineers to customers, suppliers and corporate stakeholders.

Some readers need a quick overview. Others need to find a particular product detail or work through technical information. We help organise that content so it’s clear, easy to navigate and appropriate for the people using it.

The capability statements bring each business’s offer together. The technical documents get into the detail. Both need the same care with structure, readability and design.

“They’re good at taking fairly rough ideas or technical information and turning them into something clear, professional and visually strong.”

Tom Sullivan, General Manager & Principal Geotechnical Engineer, BMS Specialty Cements

Supporting BMS Specialty Cements

BMS Specialty Cements is a good example of how the relationship works in practice.

With new products, updated technical documentation, packaging and broader brand development happening in a short period, there were plenty of pieces to bring together. We helped give them a consistent look that worked for BMS Specialty Cements and fitted within the wider brand family.

Because we already understood the background, each new piece could build on the work before it.

Less explaining. More getting on with it.

There’s a real benefit to working with the same people over time. We know the brands, we’re familiar with the products, and we understand how the businesses fit together.

That saves the team from starting at square one with every brief. It also helps us spot where a new document or piece of collateral needs to follow an existing approach, or where it needs something of its own.

As Tom puts it:

“Having duo already understand the background also makes the process much quicker - we can give them a fairly simple brief and trust them to take it from there.”

The result is a growing body of work that belongs together, from capability statements and technical documents to packaging and signage. And a working relationship that makes keeping it all consistent much easier.

Our work across the group

From the detail in a technical document to the side of a truck, we’ve helped put the group’s brands to work in all sorts of places. Here’s a selection of the projects we’ve worked on together.